Blog Content
Blog Content - Magic City Discovery Center
Below are a selection of blog articles I wrote for Magic City Discovery Center. Each piece was designed to drive engagement, improve SEO visibility, and connect with target audiences through clear, value-driven content.
Magic Climber
Written for Magic City Discovery Center
Focused on community engagement and brand visibility
Twice Blessed
Written for Magic City Discovery Center
Focused on community engagement + fundraising
Hex Yea
Written for Magic City Discovery Center
Focused on community engagement + fundraising
SKIMS Email Marketing Campaign
Project: SKIMS Email Marketing Campaign – First Purchase Discount
Certification: Created as part of coursework leading to my HubSpot Email Marketing Certification
Strategy
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Offer: 20% discount for first-time purchase
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Build trust with influencer video links showcasing products
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Feature SKIMS’ best-sellers with direct purchase links
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Include social media links for ongoing engagement
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Clear CTA: “Shop Now & Save 20%”
Execution
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Full mockup email design (screenshot/graphic inserted here)
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Layout optimized for both desktop + mobile readability
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Bold headline, clean product visuals, CTA button placement
Why It Works
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Aligns with best practices for e-commerce lead conversion
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Combines incentive (discount) + social proof (influencer content)
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Reduces hesitation for first-time buyers by streamlining the path to purchase
Social Media Posts
Facebook Content Creation – Magic City Discovery Center
These posts were part of my work to bring the Discovery Center’s mission to life online. Through thoughtful copywriting, playful visuals, and educational tie-ins, I helped connect with families in our community and inspire excitement about science, play, and discovery. The content was tailored to resonate with parents and children alike, creating a sense of anticipation and engagement around the center’s programs.
Web Design
Website Redesign – Magic City Discovery Center
I led the redesign of the Discovery Center’s website with a focus on improving usability, reinforcing brand identity, and increasing visibility through SEO best practices. My approach centered on maintaining consistent imagery and messaging across every page to create a cohesive, family-friendly experience that aligned with the center’s mission. I streamlined navigation, optimized page layouts, and incorporated clear calls-to-action, ensuring visitors could easily access event details, membership information, and educational resources. In addition, I implemented keyword-rich copy and on page SEO techniques that enhanced search performance and expanded the center’s online reach. The result was a refreshed, user-friendly site that reflected the brand while driving engagement and discoverability.
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