Blog Content
Below are a selection of blog articles I wrote for Magic City Discovery Center. Each piece was designed to drive engagement, improve SEO visibility, and connect with target audiences through clear, value-driven content.
Magic Climber
written for Magic City Discovery Center
focused on community engagement + brand visibility
Twice Blessed
written for Magic City Discovery Center focused on community engagement + fundraising
Hex Yea
written for Magic City Discovery Center focused on community engagement + fundraising
SKIMS Email Marketing Campaign
Project: SKIMS Email Marketing Campaign – First Purchase Discount
Certification: Created as part of coursework leading to my HubSpot Email Marketing Certification
Strategy
-
Offer: 20% discount for first-time purchase
-
Build trust with influencer video links showcasing products
-
Feature SKIMS’ best-sellers with direct purchase links
-
Include social media links for ongoing engagement
-
Clear CTA: “Shop Now & Save 20%”
Execution
-
Full mockup email design (screenshot/graphic inserted here)
-
Layout optimized for both desktop + mobile readability
-
Bold headline, clean product visuals, CTA button placement
Why It Works
-
Aligns with best practices for e-commerce lead conversion
-
Combines incentive (discount) + social proof (influencer content)
-
Reduces hesitation for first-time buyers by streamlining the path to purchase
Social Media Posts
Facebook Content Creation – Magic City Discovery Center
These posts were part of my work to bring the Discovery Center’s mission to life online. Through thoughtful copywriting, playful visuals, and educational tie-ins, I helped connect with families in our community and inspire excitement about science, play, and discovery. The content was tailored to resonate with parents and children alike, creating a sense of anticipation and engagement around the center’s programs.
Web Design
Website Redesign – Magic City Discovery Center
I led the redesign of the Discovery Center’s website with a focus on improving usability, reinforcing brand identity, and increasing visibility through SEO best practices. My approach centered on maintaining consistent imagery and messaging across every page to create a cohesive, family-friendly experience that aligned with the center’s mission. I streamlined navigation, optimized page layouts, and incorporated clear calls-to-action, ensuring visitors could easily access event details, membership information, and educational resources. In addition, I implemented keyword-rich copy and on page SEO techniques that enhanced search performance and expanded the center’s online reach. The result was a refreshed, user-friendly site that reflected the brand while driving engagement and discoverability.
CLICK BELOW TO SEE!
